Companies manufacturing animal health products often face various barriers to their success. Their test audience isn’t exactly capable of providing detailed feedback, material options may be limited, and they have to consider innovative ways to train their target consumers (i.e. animals) to effectively use their products. In the development of veterinary products, these factors are often overlooked.
The number of contract manufacturers that cater specifically to animal-centric products is limited, but developing these unique devices requires expert guidance. By reviewing the case study of Susan Hansen, the developer of unique CrittEar earplugs for dogs, creators can better understand the key factors involved in developing veterinary products.